What We Do
The Department of Marketing and Communications promotes the work and expertise of the University to the world. We publicize developments and stories from the Khalifa University community, ranging from ground-breaking research initiatives to new appointments and the achievements of our staff and students.
What We Produce
Our goal is to ensure the work being undertaken by our diverse community of faculty, students, researchers and staff gets heard, in order to enhance Khalifa University’s reputation as an education destination of choice and a global leader among research-intensive universities.
Marketing: Digital and Traditional
Our marketing team creates various materials that are used to promote the institution. These include the following in both digital and traditional formats: website content, social media posts, emailers, online ads, SEO, multimedia content such as videos, podcasts and infographics, print ads, brochures and event materials such as posters and banners.
Communications
Our communications team plays a crucial role in delivering key messages to our target audiences. This includes digital marketing communication, such as content writing for captions and posts, email communication and content marketing for news articles and video content, as well as traditional communications such as handling inquiries and responses from mail campaigns and printed materials such as brochures and posters. In addition, we publish our latest announcements, research breakthroughs and campus activities across our publications, which include the KU News website, KU Times, KU Forward, KU Explorer and KUST Review.
Events and Protocol
Our events and protocol team is integral to the department, covering full event management for both virtual and physical events such as webinars, live streams, online workshops, conferences, local and international exhibitions and official tours and visits.Ìý
Media Relations
Our media relations team shares news stories and features through press releases issued to local and international media outlets. Moreover, they coordinate interviews among approved faculty, students and researchers and interested journalists.
